My July news is a few days early because I’ve just completed a task that I believe will give my brand a boost. Unusually, this bulletin is not about a new release, but rather about something I’ve considered for quite some time. Regardless of genre, a book cover has several components, each playing a part in capturing the attention of prospective readers. For example, we have the title, imagery, colour palette, typography, tagline, and series information (if any).
Authors who are traditionally published usually leave the cover design to those who are paid to create them, and some indie authors also have the funds to hire professionals for their cover designs. I’m an indie author, and apart from saving money, I like to think I have a good eye for cover design, so I create my own.
Until now, I’ve employed most of the accepted items in my covers, but not taglines. A close friend, who is a successful author, has used taglines on his covers for many years and recently suggested I try it to see if it improves my sales.
What difference does a tagline make?
Take a look at the two images for Caught En Femme used in this bulletin. With a good title in a suitable font, and appropriate imagery, the genre ought to be clear, but until a person reads the blurb, there is no more to go on. A tagline, however, can be described as a mini-blurb. It’s a concise introduction to the story, and sometimes, as in this case, supports the image.
I spent three days reworking all my covers and updating my website. If I see a marked difference in the interest shown in my brand, I’ll tell you guys in one of my next monthly bulletins.
My next proposed publication is Crossdressing, Curiosity, and Marriage, which will investigate what might happen if a crossdressing husband is discovered by his wife, but she decides not to end their marriage. I hope to publish this novella in August 2025.
Until next time, thank you for being there, and remember, if you ever want to leave a comment, you can use the box below or the Contact page. I will respond if you’d like me to, and anything we say will, of course, remain between us.
Katya xx
Katya Cumming Erotica 